The Feed Media team has extensive experience managing Influencer Engagement campaigns for national consumer brands. We identify people whose opinions matter to large audiences of potential consumers of our client’s products and engage those key individuals on a personal level to educate them about our client’s products. The desired outcome is to create evangelists for the products. We maintain a database of the influencers and their activity. Our continued interaction with them is based on their level of engagement and promotion of the product. Over time, loyal evangelists may earn early access to new product, special events and exclusive discounts.
Examples of influencers include: bloggers, product reviewers, health professionals, celebrities, media personalities, athletes, personal trainers, fashion experts and exercise facility owners.